Know your players and grow your revenue. Fairway Control turns data into insights so you can personalize offers, boost loyalty, and keep players engaged.
Player Relationship Management (PRM)
Understand, Engage, and Grow Your Player Base
Turn player data into meaningful connections. Fairway Control gives your team the insights to build loyalty, increase revenue, and keep every player coming back.
Targeted Campaigns and Promotions
Reach the right players with perfectly timed offers that drive bookings and sales. Whether it’s a weekday discount or a loyalty incentive, every campaign is measurable and easy to launch.
Data-Driven Insights
Uncover patterns in when, how, and how often players engage with your course. Turn that data into smarter pricing, scheduling, and marketing decisions that increase revenue.
Automated Engagement Workflows
Save time while staying connected. PRM automatically sends reminders, thank-you notes, and special promotions based on player behavior and milestones.
Smart Segmentation Tools
Organize players dynamically based on play frequency, spending habits, or demographics. With flexible filters and tags, you can build precise audiences for campaigns that actually convert.
The Intelligence Behind Every Player Relationship
PRM combines analytics, automation, and marketing precision. The result is a complete understanding of your players and tools that help you serve them better.
Dynamic Player Segmentation
Automatically group players by play frequency, spending, or membership level. PRM keeps these lists dynamic as behavior changes. Smarter segmentation means more relevant offers and stronger engagement.
Purchase and Activity Tracking
View every player’s purchases across tee times, pro shop, and food and beverage. These insights reveal spending patterns and your most valuable players. Use this data to reward loyalty and guide promotions.
Automated Campaign Builder
Create and schedule promotional campaigns directly from the PRM dashboard. Whether it is a loyalty reward or seasonal discount, everything runs automatically. You engage the right players at the right time effortlessly.
Membership Retention Insights
Identify players at risk of leaving before they cancel. PRM tracks participation and renewal trends to alert staff early. A quick message or incentive can keep members active longer.
Integrated Communication Hub
Manage all communication through one place using email and SMS. Every interaction is logged for complete visibility. Staff stay aligned and players never miss an update.
Personalized Offer Engine
Use data to recommend offers based on player history and preferences. Weekday golfers get twilight-rate deals, while weekend members receive premium perks. Personalization turns engagement into reliable revenue.
Save More, Run Smoother
Cut software costs and boost efficiency with tools built for golf operations.
Designed For Modern Clubs
Built for how today’s golf courses operate across every device.
Less Guesswork More Golf
Automation keeps your team focused on players instead of paperwork.
Find the Right Plan for Your Course
Find the right plan to power your golf operations. From single courses to management groups, Fairway Control has you covered.
Architect & Designer Plan
Ideal for golf course architects and design teams looking for advanced planning and layout tools to streamline their projects.
$
125
/month
Most Popular
Single Course Plan
Designed for public, private, and resort courses looking to simplify daily operations and maximize efficiency.
$
499
/month
Multi-Course Group Plans
Tailored for management groups and multi-course operators who need enterprise-level control and seamless oversight across every location.
Custom Pricing
Architect & Designer Plan
Ideal for golf course architects and design teams looking for advanced planning and layout tools to streamline their projects.
$
99
/month
Most Popular
Single Course Plan
Designed for public, private, and resort courses looking to simplify daily operations and maximize efficiency.
$
399
/month
Multi-Course Group Plans
Tailored for management groups and multi-course operators who need enterprise-level control and seamless oversight across every location.
Custom Pricing